Christa serves as the co-CEO and founder of The Lumistella Company, a dynamic enterprise behind the enchanting brand, The Elf on The Shelf. Under her strategic leadership, more than 31 million The Elf on the Shelf brand Scout Elves, Elf Pets, and Elf Mates have been adopted in 29 countries. 

Considered a scion in branding, Christa’s journey began as a QVC Program Host. During this time, she honed in on her expertise in developing authentic brand buzz.  

This wealth of knowledge proved invaluable when she joined forces with her mother and twin sister to share their cherished family Christmas tradition with the world.  

Today, Christa is a sought-after keynote speaker and TV media personality who has been featured hundreds of times on prominent platforms and stages, including the TODAY Show, Forbes and The Wall Street Journal. In 2023, she was named the Southeast Ernst and Young Entrepreneur of the Year®.  

Christa is an entrepreneur who embodies the spirit of breaking barriers, and redefining what it means to lead with passion, resilience, and unwavering dedication.