Ramón Becerra Lázaro is a results-driven leader with over two decades of experience scaling businesses, driving innovation, and expanding markets internationally. As Chief Revenue Officer and Partner at Lazzar Workwear, he has led 22 consecutive years of double-digit sales growth—averaging 25.31% over the past 15 years—and positioned the company as a benchmark in high-quality corporate apparel and uniforms. Under his leadership, Lazzar has grown from 2 to 55 sales representatives across 15 cities, sold more than 1.2 million garments in 2024, and successfully entered the U.S. market over five years ago.

Ramón’s strategic vision blends operational excellence with cutting-edge digital marketing, SEO/SEM strategies, and scalable sales processes. His ability to institutionalize best practices and build high-performance teams has consistently delivered measurable results in B2B environments.

He holds a B.S. in Industrial Engineering from Universidad Panamericana and has completed executive education at IPADE Business School, EGADE, and, most recently, the LBAN Business Scale Up Program at Stanford University for high-growth companies.

Passionate about empowering entrepreneurs and advancing Hispanic business leadership, Ramón offers a unique perspective on international trade, growth strategy, and market expansion. His story is one of scaling not only companies, but also people and possibilities.