With 30+ years of sales experience in the industrial, telecommunications, agriculture, transportation, and software industries, Michael De La Cruz has a passion for building relationships and trust with clients. It is with this passion that Mr. De La Cruz has led the business development and diversity efforts for Group O, Inc. for more than 25 years.  

Group O is an end-to-end solutions provider specializing in supply chain, packaging incentive marketing, and device management solutions. Headquartered in Milan, Illinois, with major operations in Texas and Minnesota, Group O employs more than 1,000 professionals with diverse industry experience and perspectives for optimizing inventory, logistics, fulfillment and customer engagement. 

By listening and understanding the specific business challenges of his clients, De La Cruz is able to collaborate with Group O experts to develop tailored, technology-driven solutions that challenge conventional thinking and drive new standards of excellence.  Mike De La Cruz currently resides in Dallas, TX and is the proud father of four grown children.