Sofia Hernandez is a bilingual financial advisor and former entrepreneur who empowers Hispanic business owners to build wealth with purpose. With a degree in Business Administration and firsthand experience as a retail store owner and B2B strategist, Sofia brings a deep understanding of the financial realities entrepreneurs face—from managing cash flow and risk to planning for growth and succession.
After immigrating from Ecuador in 2008, Sofia drew on her entrepreneurial background and business education to eventually launch her own financial planning practice. In recent years, she has built a thriving bilingual advisory business serving clients nationally across 15 states. Her approach is rooted in trust, cultural insight, and a belief that financial clarity can transform lives, businesses, and communities.
As a Thrivent Financial Advisor, Sofia specializes in helping business owners align their financial strategies with their values. She provides guidance on:
- Business succession and legacy planning
- Tax-efficient growth strategies
- Retirement planning for entrepreneurs
- Risk management and employee benefits
Her leadership and authenticity have earned national recognition. Sofia was named a Finalist for the InvestmentNews Excellence Award, honoring her innovative business development strategies and her impact on underserved communities. Her insights have been featured on KPRC2, Houston’s NBC television affiliate, and in the Houston Chronicle, one of Texas’s leading newspapers, where she speaks on financial literacy, retirement strategies, and strategies for saving for the future.
Throughout her career, Sofia has led more than 100 financial education seminars, generating qualified referrals through strategic partnerships with business, churches, and Hispanic business networks. Her workshops create safe spaces for entrepreneurs and families to explore financial topics through the lens of culture, values, and legacy.
Sofia’s client experience is high-touch and holistic. She collaborates with CPAs and attorneys, provides customized financial dashboards, and offers spiritual and financial check-ins during life transitions.
