Pedro Turushina serves as President & CEO of the Hispanic Chamber of Metro Orlando, where he leads the organization’s strategic vision, growth, and overall operations. In this role, he drives initiatives that strengthen member engagement, advance economic development, and foster meaningful partnerships across the business, government, and nonprofit sectors. He is focused on developing innovative programs that empower entrepreneurs and elevate the Hispanic business community, while positioning the Chamber as a leading voice in the region.
Under his leadership, the organization has grown to become the second-largest chamber in Central Florida and is recognized among the top 10 Hispanic chambers in the nation, serving as a catalyst for business success and community impact throughout Central Florida and beyond.
As a dedicated community leader, Pedro organizes and manages multiple groups, promoting a collaborative business mindset to create connectivity between consumers and local enterprises, thereby driving economic growth. Before his tenure at the Hispanic Chamber, Pedro was the founder and Creative Director of a reputable and prominent marketing agency based in Central Florida.
His dedication to the Hispanic Chamber extends beyond leadership—he is instrumental in cultivating strategic partnerships, implementing innovative outreach strategies, and developing targeted communication efforts that enhance the Chamber’s impact. Pedro’s work is driven by authenticity and a deep commitment to the economic development of the region.
As a former entrepreneur, Pedro focused on finding opportunities to participate in programs that deliver access to tangible business opportunities, connect with procurement decision-makers, and offer practical support to the Central Florida entrepreneurial community. His previous efforts in strengthening the business community include collaborating with key Hispanic organizations serving as a critical marketing resource and strategizing from the conceptual stage to the creation and execution of their programs.
Pedro’s exceptional leadership and contributions have earned him several prestigious recognitions. In 2023, he was honored as one of the Top Latino Leaders by the Council for Latino Workplace Equity at the 8th National Latino Leadership Conference. In 2024, Winter Park City Lifestyle recognized him in their “Men We Admire” feature. Most recently, he was named as one of theOrlando Business Journal’s 40 Under 40, and Orlando Magazine’s 50 Most Powerful, acknowledging individuals shaping the future of the region. Additionally, he received the Citrus Club Hispanic Heritage Award, where he was recognized as the Future Leadership Trailblazer Man of the Year for his dedication to advancing leadership and driving meaningful change within his community.
Pedro is a native of Colombia and has lived in Orlando since 2001. He attended Valencia College, where he earned his associate’s degree, and subsequently transferred to the University of Central Florida, obtaining his bachelor’s degree in fine arts. Pedro currently serves on the boards of Experience Kissimmee, Leadership Seminole, Heart of Florida United Way, Greater Orlando Sports Commission, and the Orlando Economic Partnership. He previously served on the Central Florida YMCA Branding Committee, and the Orlando City Soccer Foundation. He is also a graduate of Leadership Orlando Class 101.
