Adriana G. Martinez is President and CEO of Casa Martinez, a family-owned Food Company that makes gourmet, artisanal, natural products that bring the beauty and taste of her native Mexico to tables all over the world. A proud Latina and woman entrepreneur, she has built her career on innovation, quality, perseverance and family values.
Originally from Culiacán, Mexico, Adriana earned her Bachelor of Business Administration in Accounting, graduating Cum Laude with Honors from the University of Arizona in 2008, followed by a Master of Accounting degree in 2009. Upon graduation, Adriana received job offers to work in the corporate world but decided to stay in Tucson and launch a new business from scratch with her family. Adriana’s entrepreneurial spirit took her to found Casa Martinez along with her Father, Jesus M. Martinez. A company that started with just a DREAM, a great product and lots of passion.
Under her leadership, the company is one of the leading brands in premium authentic Mexican salsas and cooking sauces, crafted from fresh vegetables, fire-roasted ingredients, and clean-label recipes without preservatives or artificial additives. Casa Martinez products are distributed through major retailers including Walmart, Kroger, Albertsons, Safeway, Costco, Publix, and Meijer, and are also exported to international markets including Europe, the United Arab Emirates, Qatar, and Japan. Today, the company reaches more than 12,000 stores across the United States.
Adriana is deeply committed to advancing opportunities for women, strengthening Hispanic businesses and empowering the future generations. Casa Martinez has been a WBENC-certified Women-Owned Business for many years, and Adriana has served as an ambassador for the organization. She serves on the National Board of Advisors for the Eller College of Management at the University of Arizona and is Chair of the Membership Committee, serves on the Board of Directors of the United States Hispanic Chamber of Commerce and is Chair of the Audit Committee, and serves in the Board of Directors of the Lapan Sunshine Foundation/Lapan College & Career Club. She is also a former member of the Board of Directors of the Southern Arizona Hispanic Chamber of Commerce.
Family remains Adriana’s greatest source of inspiration. She and her husband, Ernesto Diaz Brown, are raising their three children with a strong foundation of faith, hard work, leadership, and service, to become tomorrow’s leaders.
Adriana has been recognized as Hispanic Businesswoman of the Year, one of the Most Influential Women in the Food Industry by The Shelby Report, Top 100 Latinas in the United States (2024, 2025, 2026) Southern Arizona’s Next Gen Leaders, and Southern Arizona’s 40 under 40.
