We look forward to welcoming you to the 46th Annual USHCC National Conference! Be sure to stop by the registration desk to check in, receive your event credentials, and ensure you're all set for the event!

Convenient roundtrip shuttle transportation will be provided on the evening of Sunday, September 21st, for guests traveling between the Hyatt Regency Atlanta and the World of Coca-Cola. Shuttles will begin departing the Hyatt Regency at 6:45 p.m., with continuous service to and from the venue until 9:30 p.m. 

Shuttles pick up at Peachtree & Baker. Exit the Main Lobby doors, walk towards the right, and be sure to bring your conference badge to board the shuttle! Please plan accordingly to enjoy the evening’s festivities and ensure a smooth return.

A Sparkling Start at the World of Coca-Cola! Kick off the 46th Annual United States Hispanic Chamber of Commerce National Conference in style! Join us for an unforgettable experience at the iconic World of Coca-Cola for our Welcome Reception, sponsored by PNC Bank, on Sunday, September 21 from 7 to 9:30 p.m. Enjoy an evening of celebration and connection with fellow attendees while sampling light bites, refreshing beverages, and the story behind one of America’s most iconic brands. Explore immersive exhibits, snap unforgettable photos, and raise a glass to what’s ahead in this lively, one-of-a-kind setting.

We look forward to welcoming you to the 46th Annual USHCC National Conference! Be sure to stop by the registration desk to check in, receive your event credentials, and ensure you're all set for the event!

Hear from senior executives representing diverse industries as they share how they are navigating market changes, leveraging rapid technology shifts, managing evolving customer expectations, and fueling growth in sectors shaping the U.S. economy

This session will dive into practical strategies and innovative tools that help small businesses strengthen operations, expand access to capital, and accelerate growth. Participants will gain insights into how to streamline processes, leverage technology, and build stronger customer and supplier relationships. With real-world examples and proven approaches, this conversation will empower entrepreneurs and chamber leaders alike to return home with actionable solutions that can immediately impact their bottom line and long-term sustainability.

Latinas are rapidly rising as influential business leaders but still face unique challenges in scaling their companies. This session highlights inspiring Latina C-suite executives sharing their journeys, strategies, and successes. Learn how empowerment, mentorship, and access to resources—like the USHCC’s Latina Growth Accelerator (LGA) program—are opening new doors for Latina entrepreneurs to grow and lead with confidence.  

Artificial Intelligence (AI) is no longer a luxury; it’s a necessity for staying competitive. This session will demystify AI and provide practical insights on how your Small and Medium sized businesses can integrate AI into your operations. Learn how AI can streamline workflows, optimize customer engagement, marketing, sales, and decision-making. Experts will showcase real-world applications while addressing the challenges small businesses face. 

A vibrant mercado featuring small businesses and local vendors. This bustling community hub celebrates heritage and variety, creating a warm and welcoming space for connecting and supporting local vendors.

Energy drives more than engines; it drives economies. From airport runways to regional transit hubs, the intersection of energy innovation and transportation is reshaping the way goods move, people connect, and businesses grow. In this dynamic luncheon, a panel of aviation, energy, and policy leaders will explore how these sectors are working together to create resilient infrastructure, expand access for small businesses, and fuel sustainable economic growth across America.

Featuring: 

Panel Discussion - Beyond the Grid: Energy, Data and the Workforce Driving Movement 
Natural gas is central to America’s energy reliability and economic growth. This session will explore how the industry is modernizing infrastructure, leveraging data and technology to strengthen operations, and building a skilled workforce to meet growing demand. Leaders will discuss the role of natural gas in driving efficiency, supporting business and community development, and ensuring the strength of America’s energy future.

Panel Discussion - Economic Runways: Unlocking Small Business Growth at America’s Airports 

Breaking into corporate supply chains can be a game-changer for small businesses, but navigating the procurement process can be complex. This session will provide practical strategies for securing corporate contracts, from understanding procurement requirements to positioning your business as a competitive and reliable vendor. Attendees will hear from corporate procurement leaders and successful small business owners who have built strong relationships with large companies.  

Small businesses are the voice of small businesses in every community. This session will show how chambers can lead the way in advocating for business-friendly policies and making sure lawmakers understand what small businesses need to succeed. Hear real examples from chambers, policy experts, and corporate leaders that have influenced important policies and navigated changes effectively. 

Relying on just one source of income can hold back growth for both small businesses and chambers of commerce. This session will explore a wide range of creative ways to bring in more money and keep your organization thriving. For entrepreneurs, learn how to access capital beyond traditional bank loans, including microlending, CDFIs, SBA programs, grants – including programs facilitated by the USHCC’s Educational Fund - and new types of investors. Discover practical tips for making your funding applications stand out and choosing the right type of financing for your business stage. 

A deep dive into procurement strategies with Kellanova, highlighting best practices, supplier engagement, and approaches to strengthening supply chain partnerships.

Join PG&E for a focused discussion on opportunities and challenges within the utilities sector. This roundtable will highlight procurement priorities, industry trends, and strategies for engaging diverse suppliers in energy and infrastructure projects.

The  2025 USHCC National Conference Supplier Marketplace  provides a platform for small businesses to connect with federal agencies, Fortune 500 corporations, prime contractors, and entrepreneurs to explore contracting opportunities.  

This exclusive opportunity is only available to registered attendees of the 2025 USHCC National Conference. Space is limited, so secure your spot today and position your business for success! Once you complete your National Conference registration, you’ll receive a confirmation email with a link to the Supplier Marketplace portal. On this portal, you will create your business profile, including products, services, and NAICS codes to ensure procurement leaders have a full scope of your services.  

Need Help or Have Questions?: 
For more information or support with the Supplier Marketplace, please contact  Monica Garza, Manager of Procurement and Supplier Engagement, at mgarza@ushcc.com   

An exploration of procurement opportunities within the financial services sector, led by Ally Financial. This session will provide insights into supplier diversity initiatives, emerging needs across the industry, and strategies for small businesses to position themselves as competitive partners.

A focused discussion on navigating federal contracting with the U.S. Department of Transportation. Participants will gain insights into procurement processes, upcoming opportunities, and strategies to position their businesses for success in the federal marketplace.

An interactive discussion on the Kauffman FastTrac® program, designed to help entrepreneurs launch and grow their businesses. The session will explore practical tools, strategies, and resources that empower founders to build sustainable ventures.

An in-depth look at opportunities in the construction sector with ARCO Design. This roundtable will cover supplier engagement, industry trends, and strategies for building lasting partnerships in a competitive market.

A discussion on procurement and partnership opportunities in the food and beverage industry, hosted by Denny’s. Learn how suppliers can align with industry needs, trends, and diversity initiatives to grow within this sector.

A focused conversation on navigating federal procurement with the U.S. Department of Labor. Participants will gain practical insights into contracting processes, upcoming opportunities, and ways to strengthen their position in the federal supply chain.

Our Networking Reception is the premier opportunity to connect with influential leaders, entrepreneurs, and professionals from across the country. Designed to spark meaningful conversations and lasting collaborations, this evening brings together executives, decision-makers, and innovators in a welcoming environment that blends business and community. Whether you’re strengthening existing relationships or creating new ones, the reception sets the stage for partnerships that drive growth and impact. Enjoy an engaging atmosphere that celebrates connection, fosters collaboration, and highlights the power of coming together at our national conference.

We look forward to welcoming you to the 46th Annual USHCC National Conference! Be sure to stop by the registration desk to check in, receive your event credentials, and ensure you're all set for the event!

Discover how forward-thinking companies are using flexible work, skills-based hiring, and powerful upskilling programs to build unstoppable teams. Get the inside scoop on leveraging remote work, tapping into the gig economy, and creating a workplace culture that keeps your best employees loyal and motivated. Learn how to avoid the costly pitfalls of quiet quitting and disengagement—and instead, unlock the full potential of your workforce. Whether you’re scaling a startup, leading a growing business, or building a future-ready team, you’ll walk away with proven strategies and fresh ideas to help your company thrive in the new world of work.

Featuring a fireside chat - Championship Workforce: Lessons from FIFA

Expanding into international markets offers exciting opportunities for small businesses, but navigating tariffs, trade agreements, and supply chain challenges can be complex. This session will provide a clear overview of the current global trade environment, focusing on the impact of tariffs and how the United States-Mexico-Canada Agreement (USMCA) can benefit your business. Corporate leaders will also share firsthand insights on how they are adapting to shifting trade policies, offering practical strategies for compliance, operational efficiency, and leveraging new opportunities in the North American market. 

Join our celebratory and educational session highlighting USHCC’s newest supplier leaders (Cohort 5) from our procurement development accelerator, Avanzando (Advancing) Suppliers with Blue Wave. This recognition session will be followed by a fireside chat with corporate and supplier leaders who will share insights on what it takes to succeed in today’s global supply chain landscape.

Since launching in 2023 at USHCC, Avanzando Suppliers with Blue Wave has graduated over 120 businesses with strategic tools and resources to align with the most competitive international compliance standards and build long-term policies to compete successfully for contract opportunities. Success of program graduates includes landing larger and more competitive contracts. As part of our economic prosperity mission, USHCC partners with funders to offer this program at no cost to participating businesses. Special thanks to Toyota for supporting this initiative with Cohort 5.

A vibrant mercado featuring small businesses and local vendors. This bustling community hub celebrates heritage and variety, creating a warm and welcoming space for connecting and supporting local vendors.

From Atlanta to Albuquerque, New Orleans to New York, the streaming economy is fueling unprecedented growth in creative production, infrastructure, and technology. While headlines focus on major platforms, the real opportunity is for small businesses, from above-the-line talent and content creators to below-the-line crews, caterers, set designers, tech vendors, logistics providers, and creative agencies, to plug into this expanding content supply chain. A top U.S. public research university will share how innovation, talent, and industry partnerships are powering the creative economy. A panel of experts in creative entrepreneurship, media, and digital commerce will explore how culture and technology are creating new markets and fueling small business growth nationwide. 

Featuring:

Panel Discussion - Economics of the Creative Industry

A reliable, resilient, and modern energy grid is essential for Puerto Rico’s economic growth and long-term competitiveness. This session will examine how modernizing Puerto Rico’s power grid is not just about keeping the lights on—it’s about attracting new industries, supporting small business expansion, and driving sustainable economic development. Learn from public and private sector leaders about the latest grid modernization efforts, innovative partnerships, and investment opportunities that are powering Puerto Rico’s future and strengthening its position in the global economy.

Heard the buzz about AI, but not sure when or how to use it for your business? This workshop cuts through the noise. By exploring practical applications and real-life examples from business owners like you, you’ll leave with a personalized plan to put AI to work for your business right away.

You won't just learn about Google AI tools – you'll get hands-on practice. Discover how business owners are using AI to overcome their challenges and learn how to:

• Delegate those tasks you’ve been putting off.
• Brainstorm solutions to get unstuck.
• Free yourself from repetitive work

This workshop is specifically designed for small business owners and their teams. No prior AI knowledge or technical expertise is required – just bring your business challenges!

More information coming soon! 

The recent tax law extends and introduces a host of tax and economic provisions that present both opportunities and challenges for America’s small businesses. This panel brings together tax policy experts, advisors, and business leaders to explore how these provisions can be leveraged for growth, investment, and long-term resilience. Attendees will gain practical insights on using expanded credits, deductions, and incentives to strengthen their businesses and better position themselves within their local economies. Participants will leave empowered with a clearer understanding of how to turn tax changes into growth strategies and unlock opportunities that build stronger businesses.

This discussion will:

• Highlight the extended and new tax credits and deductions designed to spur small business growth and innovation.

• Explore ways chambers of commerce can champion these opportunities for their members and communities.

• Provide strategies to help businesses not only stay compliant but also maximize the benefits of the new provisions.

• Explain tax elections and what they mean for your cash flow and tax strategy.

Join us for our Press Event with Comité de 100, a bipartisan coalition of 100 prominent Latino Business leaders working to advance common-sense immigration solutions that highlight the vital contributions of Latino workers to the U.S. economy.

This timely roundtable celebrates 250 years of U.S.–Spain diplomatic relations and highlights the growing economic influence of the global Hispanic community. As the ties between Spain and the United States continue to deepen, new opportunities are emerging for Hispanic business owners and entrepreneurs to participate in transatlantic trade, innovation, and investment.

Engage in focused, one-on-one meetings with corporate procurement leaders, prime contractors, and fellow small businesses – it's your opportunity to showcase what sets your business apart and pitch your unique capabilities directly to decision-makers. This exclusive opportunity is only available to registered attendees of the 2025 USHCC National Conference. Space is limited, so secure your spot today and position your business for success! 

Once you complete your National Conference registration, you’ll receive a confirmation email with a link to the Supplier Marketplace portal. On this portal, you will create your business profile, including products, services, and NAICS codes to ensure procurement leaders have a full scope of your services.  

Need Help or Have Questions?: For more information or support with the Supplier Marketplace, please contact  Monica Garza, Manager of Procurement and Supplier Engagement, at mgarza@ushcc.com   

Kick off the evening with a networking hour designed to connect, celebrate, and set the tone for the night ahead. This reception offers the perfect opportunity to engage with fellow attendees, honorees, and business leaders over drinks before the Closing Awards Gala begins.

Whether you're forging new partnerships or catching up with longtime colleagues, this reception is your chance to make meaningful connections. Join us as we raise a glass to a successful conference and the vibrant community that makes it all possible.

Join us for a celebratory evening that honors excellence, leadership, and impact across our small business community. The Closing Awards Gala is the grand finale of the USHCC National Conference—an elegant affair where we recognize outstanding individuals, organizations, and chambers that are driving meaningful change and economic growth.

Enjoy an unforgettable night filled with inspiration, entertainment, and networking as we toast to this year’s accomplishments. The evening will culminate with a special announcement revealing the host city for the 2026 USHCC National Conference—you won’t want to miss the excitement!