Name
General Session Luncheon: The Streaming Surge: Where Content Meets Commerce for Small Business Growth
Date & Time
Tuesday, September 23, 2025, 12:30 PM - 2:00 PM
Synthia Jaramillo Martin Guerrero Jackie Puente Jesus Trivino
Description

From Atlanta to Albuquerque, New Orleans to New York, the streaming economy is fueling unprecedented growth in creative production, infrastructure, and technology. While headlines focus on major platforms, the real opportunity is for small businesses, from above-the-line talent and content creators to below-the-line crews, caterers, set designers, tech vendors, logistics providers, and creative agencies, to plug into this expanding content supply chain. A top U.S. public research university will share how innovation, talent, and industry partnerships are powering the creative economy. A panel of experts in creative entrepreneurship, media, and digital commerce will explore how culture and technology are creating new markets and fueling small business growth nationwide.