This dynamic event brings together professionals, community members, and industry leaders over two days of networking, promotion, and growth. As a vendor, you’ll gain:

• Direct exposure to hundreds of future customers and partners

• A platform to showcase your brand, products and services

• Opportunities to network with other businesses and community influencers

• A chance to generate leads, sales and lasting connections

Whether you're launching a new business or expanding your reach, this is your moment to shine. Spaces are limited and fill up quickly—secure your vendor spot today and be part of an unforgettable event!

Plaza Mercado Vendor (ONLY) - $400.00 
This ticket grants you access to participate as a Plaza Mercado Vendor only at this year's National Conference. *Please note, this ticket does not grant you access to the full Conference. An additional ticket purchase is necessary to access the rest of the event.
As a Plaza Mercado Vendor ONLY, you will have access to the following:

• (2) Plaza Mercado Entries
• (1) 6' X 30" Table 
• (1) Black Linen
• (2) Chairs 

Plaza Mercado Vendor + General Registration Tickets (2) - $1000.00
This ticket grants you access to participate as a Plaza Mercado Vendor AND access this year's National Conference as a general attendee. Your general session ticket will give you access to all National Conference receptions, general sessions, breakout sessions, and the closing awards gala.
As a Plaza Mercado Vendor and a General Registration Ticket Holder, you will have access to the following: 

• (2) Plaza Mercado Entries
• (2) General Registration Tickets *must be the same participants as Plaza Mercado Entries
• (1) 6' X 30" Table 
• (1) Black Linen
• (2) Chairs 

You will be provided with a table and two chairs. The table will come with a black tablecloth, but you are welcome to bring your own. You can also bring the following*:

• Pop-up banners
• Branded tablecloths
• Products to sell (as approved by USHCC)
• Signage

*Items not allowed: Food and beverage products for consumption on-site. Pre-packaged products are allowed as long as you have visible signage that says not to consume on-site.

If you have additional needs for your space, our decorator will be able to assist you.

Experience the Plaza Mercado during the following times: 

Tuesday, September 15, 2026: 11:00 a.m. - 4:00 p.m. 

Wednesday, September 16, 2026: 11:00 a.m. - 4:00 p.m. 

Fort Worth Convention Center
2nd Floor
Ballroom section C