Your conference experience starts here. Check in, pick up your badge, download the event app, and get ready for the days ahead. Join thousands of entrepreneurs, business leaders, and advocates celebrating the millions of Hispanic-owned businesses driving innovation, creating jobs, and powering America's economy. 

Artificial intelligence is everywhere, but for small business owners, cutting through the noise to find what actually works is half the battle. This session is for the entrepreneurs who are ready to execute with AI. We will walk through practical applications of AI across productivity, customer engagement, marketing, operations, and decision-making and showcase examples of how business owners are already using these tools to power their businesses. We will also discuss what tools matter, questions around data privacy, cybersecurity, transparency, and bias mitigation so you can implement AI with confidence.

Artificial Intelligence is no longer the future; it is right now, and it is yours to use. Hispanic-owned businesses are already driving innovation across America, and the entrepreneurs who learn to leverage AI will be the ones who scale faster, work smarter, and go even further. Join us for real tools and practical tips on how to make AI work to scale your business. 

The Plaza Mercado is where business meets culture. Explore a vibrant mix of vendors, discover local businesses, and celebrate the diversity that makes Hispanic-owned businesses so dynamic. It’s a marketplace, a celebration, and a networking opportunity all in one. Join us! 

In partnership with MetLife, we are proud to debut a first-of-its-kind Hispanic business data index that tells the statistical story of our community. This index will showcase our strength and highlight newly released data around Hispanic-owned businesses. This includes a celebration of Latina-owned entrepreneurs who are the fastest growing segment among any demographic group in the country, fueling the American economy. Join us as we celebrate that growth, launch the index, and showcase what it truly means to power the future of business.

What does it take to lead at the highest level? Three of North Texas’ most accomplished university president sit down to discuss the moments that shaped them, the lessons they along the way, and what it means to lead with purpose. For the first time in the region, the president of Texas Wesleyan University, the University of Texas at Arlington, and Texas Woman’s University all happen to be women, and today they share the same stage to show that leadership has no ceiling. 

Every successful business has a story worth telling. During this panel, Latina small business owners take center stage to share their journeys, celebrate their wins, and shine a light on what it truly takes to build something from the ground up. From securing contracts to breaking into new industries, these stories show how women turned their vision into unstoppable momentum. Celebrate with us! 

Many entrepreneurs have spent decades building something they are proud of, and that legacy deserves to be carried forward. As Baby Boomer owners approach retirement, a once-in-a-generation opportunity is emerging to transfer ownership and create lasting generational wealth within our community. Join us for a conversation on succession planning, navigating the silver tsunami, and empowering the next generation of Hispanic leaders to take the reins and keep what they have built truly unstoppable. 

 Connect directly with procurement leaders from leading corporations during the USHCC National Conference. These interactive roundtable discussions provide suppliers with a unique opportunity to learn about upcoming business opportunities, supplier requirements, sourcing priorities, and strategies for successfully doing business with corporate buyers. In order to participate, please reach out directly to Monica Garza at mgarza@ushcc.com.

Unwind from a full day of ideas and inspiration and connect with people who can unlock new doors for your business. Throw on your favorite Texas boots and come ready to network, celebrate, and talk business with the leaders and entrepreneurs who are achieving success and powering America's growth. After all, everything is bigger in Texas, including networking!

Conference registration provides access to all official conference programming, including general sessions, workshops, networking events, and the exhibit hall. Registered attendees will engage with Hispanic business leaders, corporate partners, policymakers, and entrepreneurs from across the country for three days of learning, connection, and opportunity.

The financial landscape is shifted, and Hispanic business owners need to be ready for what’s coming. From traditional lending and CDFIs to emerging tools like crypto and the ever-present threat of fraud, navigating capital today requires a real strategy. This session breaks down how you can strengthen your financial position, what lending options are available to you right now, and how to protect what you have built. In today’s economy, the most unstoppable businesses are the ones that show up unprepared. 

The Plaza Mercado is where business meets culture. Explore a vibrant mix of vendors, discover local businesses, and celebrate the diversity that makes Hispanic-owned businesses so dynamic. It’s a marketplace, a celebration, and a networking opportunity all in one. Join us! 

Texas leads the nation in growth and now you can hear directly from the people shaping development and leading this reliable infrastructure at this General Lunch Session. From the energy grid powering millions of homes and businesses to the broadband networks connecting communities and the transportation corridors moving commerce across the state, the infrastructure decisions being made today will define the next decade. During this session, hear directly from the leaders behind it all, including Oncor and Hillwood, and they discuss investment, expansion, and what Texas’ ride means for Hispanic-owned businesses ready to grow. 

 Connect directly with procurement leaders from leading corporations during the USHCC National Conference. These interactive roundtable discussions provide suppliers with a unique opportunity to learn about upcoming business opportunities, supplier requirements, sourcing priorities, and strategies for successfully doing business with corporate buyers. In order to participate, please reach out directly to Monica Garza at mgarza@ushcc.com.

Dust off those networking skills. Gather with fellow leaders for one last hour of connections and conversations before the big celebration begins.

Put on your best outfit and let's celebrate in true Texas style. Join us for an elegant evening honoring the businesses, corporations, and chambers that are powering the American economy and proving every day that Hispanic-owned businesses are truly unstoppable. Once the recognitions are given, the lights will dim and the real party begins, dust off those dancing boots, la fiesta esta aqui.